EXECUTIVE VICE PRESIDENT OF MARKETING & BRAND STRATEGY
Brent Rossi is the Executive Vice President of Marketing and Brand Strategy for Pegula Sports and Entertainment. Brent oversees the day-to-day and long-term marketing and brand objectives of each company under the PSE umbrella. Brent’s responsibilities include overall brand direction and growth, the development of marketing strategies & plans, social media, data and analytics, media buying, content creation, customer and marketing research, and business development.
Brent joined the Sabres organization in 2011 as the Vice President of Marketing and Brand Strategy. He came to Buffalo with a decade of experience in professional sports marketing. Among his previous roles, Brent served as the Vice President of Marketing for the Harlem Globetrotters. His experience also includes stints as Senior Manager of live event marketing World Wrestling Entertainment, Director of Marketing for the Philadelphia 76ers and Marketing Manager for Comcast-Spectator.
A native of Port Colborne, Ontario, Brent earned a bachelors degree in sports management from Brock University and a masters degree in sports management from Old Dominion University. He and his wife, Jill, currently reside in Clarence with their daughter, Keira, and son, Richard.