Bruce Popko was named Pegula Sports and Entertainment’s Chief Operating Officer in February 2017 to oversee all day-to-day operations of PSE entities. He serves as COO of the Buffalo Bills, Buffalo Sabres, and governor of the Buffalo Bandits, where he holds the roles of vice chairman of the National Lacrosse League’s Board of Governors and chairman of the NLL’s marketing and commercial properties committee. From 2014 to January 2017, Popko was PSE’s EVP of business development, and oversaw the expansion of the department in the summer of 2014 to combine many of the operations of the Bills, Sabres, Harborcenter and additional PSE properties.

Popko joined Pegula Sports and Entertainment in December 2014 after serving as the chief revenue officer for the Buffalo Bills, where he was responsible for local revenue drivers, focusing on growing team revenues and identifying key areas for growth. Popko oversaw corporate sales, luxury suites and indoor premium seats, as well as the implementation of the Bills’ corporate regionalization strategies. Popko had previously served as senior vice president of business development, having initially joined the organization in May 2009. 

Before joining the Bills, Popko served as senior vice president at IMG from 2005 to 2009 and he was the Cleveland Browns’ vice president of business development from 1998 to 2004. He previously served as director of marketing and promotions for three years with the San Francisco 49ers (1996-1998) after spending three years with the National Football League office (1993-1995). For two of those years, he was with the NFL Properties marketing group, where he managed regional retail advertising and promotions. Popko also managed sales and marketing efforts for the NFL’s satellite programming service, NFL Sunday Ticket. He was a marketing manager for the New York Jets from 1992 to 1993 and served as game operations manager for the London Monarchs in 1992. 

Popko currently serves as director of the Buffalo Bills Foundation and Buffalo Sabres Foundation, and is a member of the board of directors for the Roswell Park Alliance Foundation, Buffalo Renaissance Foundation, Western New York Public Broadcasting Association, Law Enforcement Foundation of WNY, WNY Lacrosse Foundation, and serves as Nardin Academy’s marketing and enrollment committee chairman.

Popko graduated from the University of Pennsylvania with a bachelor’s degree in international relations and the Stern School of Business at New York University, where he earned his MBA in finance and marketing. He and his wife, Sarah, have a daughter, Lucy, and two sons, Henry and Walker.