Five-story building will include Labatt Brew House, The Draft Room restaurant, Labatt USA and PSE offices
Pegula Sports and Entertainment joined Labatt USA to unveil Labatt House, a mixed-use renovation of a five-story 1919 building, currently under construction at 79 Perry Street in downtown Buffalo’s Cobblestone District. The building will be home to the Labatt Brew House, The Draft Room restaurant, the corporate headquarters of both Labatt USA and PSE, and residential apartments.
“Labatt House represents the latest example of Terry and Kim Pegula’s unwavering commitment to Buffalo and Western New York,” said PSE Chief Operating Officer Bruce Popko. “KeyBank Center and HarborCenter already combine to attract close to two million people to downtown Buffalo each year. Labatt House will add another year-round attraction that further establishes the Canalside and Cobblestone districts as premier destinations in our city.”
Labatt USA will operate the Labatt Brew House on the building’s ground floor. The space includes a 3,000 square-foot innovation brewery with a 400 square-foot tasting room. The innovation brewery will consist of a 10-barrel, four-vessel brew house where the Labatt Brewmaster will experiment with brewing a variety of new and emerging beer styles for Labatt fans. The tasting room will provide a front-row view to the entire brewing process, giving visitors a behind-the-scenes look at the innovation brewery. Beer drinkers will have the opportunity to taste and share feedback on fresh, high quality beers, served straight from eight brite tanks.
“The Labatt Brew House marks a new era for Labatt beer. For the first time, we have a destination where we develop beer alongside our most passionate consumers who will influence the styles and variety of beers we create,” said Brinn Johnson, director of retail strategy and business development, Labatt USA. “We’re fortunate to build our innovation brewery inside of Labatt House, thanks to our great partners at Pegula Sports and Entertainment and their commitment to developing the historic Cobblestone district.”
The Pegula Sports and Entertainment Hospitality Division will be the operator of The Draft Room, also located on the ground floor of the 70,000 square foot building. The Draft Room will celebrate through beer, seasonal fare and PSE’s unwavering commitment to hospitality and the Western New York community. PSE will collaborate with the brewers at Labatt Brew House to inspire dishes that are meant to be shared, highlighting the communal dining and beer experience. Candied bacon, spent grain pretzels and smoked meats will line the menu next to favorites such as pierogies and poutine. The restaurant will feature two bar areas, seating for 200 people, and a 4,000-square-foot beer garden along Illinois Street that opens up to Alumni Plaza and KeyBank Center. The Draft Room will serve as a communal establishment where beer and food are paired and shared among friends and family, crafting a unique and personalized guest-centered experience that links the Labatt brand with the city of Buffalo. You can visit The Draft Room online at thedraftroombuf.com.
The Labatt Brew House and The Draft Room are scheduled to open by November 2018.
Labatt House at 79 Perry Street will also be home to the corporate headquarters of both Labatt USA (floor two) and Pegula Sports and Entertainment (floors three and four) Three high-end residential apartments will be located on the fifth floor.
About Labatt USA
Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. Labatt Blue has become the premier Canadian pilsner in the Great Lakes region and expansion markets across the United States. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors. Labatt USA is owned by Rochester-based North American Breweries