“John Labatt Project” highlights a mixed-use development, regional attraction and Labatt USA headquarters
Pegula Sports and Entertainment joined Labatt USA to announce development plans for 79 Perry, which was purchased by PSE earlier this year. The more than 70,000 square foot building, constructed in 1919 as a manufacturing plant, will be redeveloped into a mixed-use facility that includes retail, commercial and residential space. Labatt USA will serve as 79 Perry’s anchor tenant, partnering with PSE to create an innovative beer and brewing destination, dubbed the “John Labatt Project.” It will feature a ground floor restaurant and pilot brewery where beer drinkers can taste, experience and influence new beer development for Labatt.
79 Perry’s main attraction, the “John Labatt Project,” will celebrate the rich heritage of Labatt Beer and the city of Buffalo while creating the next era for Labatt that connects to the vitality of the district. Visitors will be able to experience the brewing process in action and help Labatt explore new beer styles, while enjoying authentic ethnic foods from Buffalo’s storied past. The environment will highlight the industrial and innovative spirit of Buffalo, while giving a nod to the rebirth of the Cobblestone district.
Labatt USA will also relocate its Buffalo-based US corporate headquarters within the 79 Perry’s commercial space, furthering its strong connection to Buffalo that became magnified when the company moved to Buffalo from Norwalk, Connecticut in 2007. Labatt USA’s workforce has grown by 40% in the last three years and now includes 56 employees.
“Our partnership with PSE is a pivotal moment for Labatt in the US. We are taking our decades long commitment to the Buffalo Niagara region, and creating a destination where we can have a new conversation with our most loyal beer drinkers that will influence innovation for Labatt throughout the country,” said Glen Tibbits, general manager of Labatt USA. “This is a natural evolution for both partners, and an amazing opportunity for beer, sports and downtown Buffalo. Now, bring on the Cup!”
PSE will be pursuing additional design elements that highlight 79 Perry’s historical elements and will be making every effort to utilize Western New York’s local workforce through the design and construction process. Additional plans and the project timetable will be announced in the future.
About Labatt USA
Labatt USA, headquartered in Buffalo, New York, has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States.
First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.