Building fan experiences for professional sports teams, including the Buffalo Bills (NFL), Buffalo Sabres (NHL), Buffalo Bandits (NLL), Buffalo Beauts (NWHL) and Rochester Americans (AHL).


Showcasing artists for Black River Entertainment and performances at KeyBank Center, New Era Field, and HARBORCENTER.


Follow the latest news and information about Pegula Sports and Entertainment and each company.

"We are all moving in the same direction: One Team; One Goal; One Community; One Family; One Buffalo."

Kim Pegula

Business Services

Identifying opportunities for long-term value and growth through corporate partnerships and strategic relationships.

Creative Services

Managing the overall look and feel of each brand’s print and digital media, videos, graphics, and architectural elements.

Marketing/Brand Strategy

Building brand identities and managing customer relationships through strategic advertising campaigns, cross-promotions, market research, and fan experiences.

Finance & Operations

Overseeing corporate financial policies and controls to realize process efficiencies, compliance, and overall profitability.