THE STORY OF (716) - (716) FOOD AND SPORT
CONCEPT TO COMPLETION VIDEO
(716) Food and Sport is dedicated to providing the premier fan, food and sports experience for residents and visitors of Western New York, with a commitment to hospitality, quality, and the community. (716) is our code; the secret language among Western New Yorkers is our deep passion for both food and sport. Combining the two in our state-of-the-art destination creates the ultimate fan experience.
DREAMAKERS - BLACK RIVER ENTERTAINMENT
COUNTRY RADIO SEMINAR PRESENTATION
Black River Entertainment is a country music independent record label group in Nashville, TN, featuring artists including Craig Morgan, Kellie Pickler, Glen Templeton, John King, and Kelsea Ballerini. Black River Publishing has written chart-topping hits such as, Come Over by Kenny Chesney, Merry Go ‘Round by Kacey Musgraves, Drunk Last Night by Eli Young Band, Crash My Party by Luke Bryan, and My Eyes by Blake Shelton.>
ONE BUFFALO - PEGULA SPORTS AND ENTERTAINMENT
One Buffalo provides a link between Bills fans, Sabres fans, and the city of Buffalo. The campaign serves as a representation of teamwork, and a deeper connection between Buffalo sports teams, fans and the community.
TRAINING FACIILITY- BUFFALO BANDITS
WEB VIDEO FEATURE
IMPACT Sports Performance is the official training facility of the Buffalo Bandits for the 2015 season. This web video features IMPACT’s expert training staff, state-of-the-art equipment, and world-class facility, along with Bandits player testimonials.
WE ARE HOCKEY- BUFFALO SABRES
GAME PRESENTATION OPENING VIDEO
The Buffalo Sabres pre-game opening video presented the team’s 2014-2015 marketing and branding campaign through video, graphical and architectural elements.
EQUIPMENT SHOWCASE- IMPACT SPORTS PERFORMANCE
WEB VIDEO SERIES
The Equipment Showcase video series highlights the state-of-the-art equipment at IMPACT Sports Performance inside HARBORCENTER. The 4,500 square foot training facility is outfitted with the most authentic playing surfaces and movement-specific equipment to take your workouts to THAT next level.
INSIDE YOUR GAME - ACADEMY OF HOCKEY
WEB VIDEO SERIES
Inside Your Game is a series of development videos highlighting a variety of hockey skills and techniques. Director of the Academy, Kevyn Adams, and the Academy of Hockey coaching staff lead the Inside Your Game video series with the goal of accelerating player and coach development both on and off the ice.
”WE’LL COME BACK AROUND,” CRAIG MORGAN - BLACK RIVER ENTERTAINMENT
The “We’ll Come Back Around” lyric video features song lyrics from Craig Morgan’s country music album The Journey (Livin' Hits) pulsing to the music with a series of animated video graphics and visual elements.
EXPERIENCE HARBORCENTER- HARBORCENTER
MARKETING CAMPAIGN/TV COMMERCIAL
HARBORCENTER’s 20-story structure includes two NHL-size hockey rinks, a state-of-the-art training facility, sports-themed restaurant and bar, full-service Marriott hotel, one-of-a-kind Tim Hortons Café & Bake Shop, 750-space parking garage, and additional retail space. The Experience campaign was developed and executed to tell the story behind each brand inside HARBORCENTER.
BEYOND BLUE & GOLD - BUFFALO SABRES
DOCUMENTARY VIDEO SERIES
“Beyond Blue & Gold,” allows fans to get to know the Buffalo Sabres like never before. The series of webisodes airs exclusively at Sabres.com. From the boardroom to the draft room to the dressing room, fans will be given an all-access pass to the entire Sabres organization throughout the entire NHL season.